Case Study

Fertilita Bulgaria

UX/UI Design, Branding

2013

Client:
Fertilita Bulgaria is a company that offers bulgarian in-vitro services to the italian market.

Task:
The newly developed program and service had to be presented to the italian market, boosting trust and reliability to potential customers.

Solution:
I created a branding and website, which combined a modern and clean look and feel together with a baby-inspired theme.

Website

The program itself featured a lot of information that had to be presented to the visitors of the website. I put extra attention to the information architecture and navigation of the website, so potential clients would easily find all the info they need.

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Branding

In addition to the website, I created a logo design and some basic branding elements such as a color palette and typography rules.

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