Case Study

Fitness1.bg

UX/UI Redesign

2014

Client:
Fitness1.bg is one of the biggest online retailers for fitness and healthcare products in Bulgaria.

Task:
In order to keep up with the latest trends and offer outstanding user experience to it's customers, the retailer wanted to redesign it's existing website with an emphasize on the respnsive design.

Solution:
Using the existing design as a foundation, I completely reimagined the layout and structure of all pages. The newly introduced responsive design provides the customers of the website with the ability to shop from a wide range of mobile devices. The design features a dark flat look with accent on typography in all UI elements.

fitness1-website-1fitness1-website-1
fitness1-website-2fitness1-website-2
fitness1-website-3fitness1-website-3
fitness1-website-4fitness1-website-4
fitness1-website-5fitness1-website-5
fitness1-website-6fitness1-website-6