HYPE Digital Agency / Balinov.com — Design Consulting, UX / UI Design, Branding and Photography by George Balinov

Client:
HYPE is a digital growth agency, focusing primarly on B2B customers and projects. The agency offers custom tailored services such as website design, content marketing and branding.

Task:
The agency evolved since it's founding in 2013, so the look and feel of the branding and the website had to reflect it's new focus, positioning and cater to potential B2B clients.

Solution:
My approach combined a clean business look with modern and abstract elements. This resulted in a fresh identity that manages to stand out in the B2B industry.

Branding

My approach was to use mixed circles, representing several areas of focus and expertise of the agency. I also introduced vivid, playful colors that capture the creativity.

Stationery

Relying on a simple and effective solution, I used the shapes and colors from the logo to develop the branding accross different materials and mediums.

Website

Exploring the branding ideas even further, I created a clean and simple B2B look for the website. I complimented the UI design with elements from Google's Material Design.